Digital Marketing Masterclass
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Course Curriculum
About This Course
About This Course
Digital Marketing Masterclass is a practical introductory course designed to help students understand the fundamentals of digital marketing and learn essential skills related to Google Business Profile, Google Ads, and SEO keyword research. The course focuses on these core areas so students can build a clear foundation and understand how these tools support online business visibility and marketing.
What You Will Learn
- Digital Marketing Fundamentals
What is Digital Marketing? Major digital marketing channels How businesses use digital marketing Understanding customers and online audiences Basic digital marketing strategy Organic vs. paid marketing
- Google Business Profile
Understanding Google Business Profile Professional profile setup Business information optimization Categories, services and business description Adding photos and important business details Improving local visibility Basic local SEO practices
- Google Ads Fundamentals
Introduction to Google Ads Understanding Google Search Ads Creating a Google Ads campaign Campaign, ad group and keyword structure Selecting relevant keywords Writing effective search ad copy Understanding basic bidding and budget settings Basic campaign optimization
- SEO Keyword Research
What are SEO keywords? Understanding search intent Finding relevant keywords Short-tail vs. long-tail keywords Keyword competition and relevance Choosing the right keywords for a website Using keywords for SEO content By the End of the Course
Students will have a clear understanding of digital marketing fundamentals, how to set up and optimize a Google Business Profile, the basics of creating Google Ads campaigns, and how to conduct SEO keyword research to identify relevant search terms.
Course Format
Digital Marketing Fundamentals → Google Business Profile → Google Ads → SEO Keyword Research
Course Fee
₹99
Certificate: Provided