Shikshanest Certified Digital Marketing Course

Mode: 100% Online Live Classes Duration: 8 Weeks (3 Days/Week) Course Fee: ₹1,999 Level: Beginner to Intermediate

Designed For

• Students
• Job Seekers
• Freelancers
• Business Owners
• Entrepreneurs
• Content Creators
• Marketing Beginners

Course Overview

Learn practical digital marketing skills from industry professionals through live online classes, real-world assignments, and hands-on projects.

By the end of this course, you will be able to:

✅ Understand the complete digital marketing ecosystem

✅ Rank websites on Google using SEO

✅ Create engaging social media content

✅ Run Google & Meta Ads

✅ Use AI tools to improve productivity

✅ Build your personal brand online

✅ Generate leads for businesses

✅ Start freelancing as a Digital Marketer

Week 1: Digital Marketing Fundamentals

Topics

• Introduction to Digital Marketing
• Traditional vs Digital Marketing
• Marketing Funnel
• Customer Journey
• Career Opportunities
• Freelancing & Job Roles

Practical

• Create Professional Gmail
• Google Workspace Setup
• Digital Marketing Roadmap

Week 2: Website Basics & SEO

Topics

• Domain & Hosting
• Website Structure
• WordPress Basics
• Keyword Research
• On-Page SEO
• Technical SEO Basics
• Google Search Console

Practical

• WordPress Installation
• SEO Audit
• Keyword Research

Week 3: Content Marketing & AI Tools

Topics

• Content Strategy
• Blog Writing
• Copywriting
• AI Content Creation
• Prompt Engineering
• Canva AI
• ChatGPT & Gemini

Practical

• Write SEO Blog
• AI Content Generation
• Content Calendar

Week 4: Social Media Marketing

Platforms

• Facebook
• Instagram
• LinkedIn
• YouTube

Topics

• Profile Optimization
• Content Planning
• Organic Growth
• Hashtag Research
• Reels Strategy
• Personal Branding

Practical

• Social Media Calendar
• Post Design in Canva
• Content Scheduling

Week 5: Google Ads & Meta Ads

Google Ads

• Search Campaigns
• Display Ads
• Keyword Planning
• Conversion Basics

Meta Ads

• Business Manager
• Audience Targeting
• Lead Generation Campaigns
• Ad Creatives

Practical

• Create Google Ads Campaign
• Create Facebook Lead Campaign

Week 6: YouTube Marketing & Email Marketing

Topics

• YouTube SEO
• Thumbnail Design
• Shorts Strategy
• Channel Optimization
• Email Marketing Basics
• Newsletter Creation
• Marketing Automation

Practical

• Optimize YouTube Video
• Create Email Campaign

Week 7: Analytics, Freelancing & Online Income

Topics

• Google Analytics 4
• Website Traffic Analysis
• Marketing Reports
• Building Portfolio
• Client Communication
• Pricing Your Services
• Upwork & Fiverr Basics
• Affiliate Marketing Introduction

Practical

• Create Freelancer Profile
• Prepare Service Packages

Week 8: Live Projects & Final Assessment

Live Projects

• Website SEO Optimization
• Social Media Campaign
• Google Ads Setup
• Lead Generation Campaign
• AI Marketing Project

Final Assessment

• Practical Evaluation
• Portfolio Review
• Career Guidance
• Q&A Session

Course Features

✅ Live Online Classes (3 Classes per Week)

✅ Live Practical Demonstrations

✅ Recorded Session Access

✅ Study Notes & PDFs

✅ Weekly Assignments

✅ Real-World Projects

✅ AI Marketing Toolkit

✅ Interview Preparation

✅ Freelancing Guidance

✅ Certificate of Completion

Bonus Sessions

• Resume Building
• LinkedIn Profile Optimization
• Personal Branding
• Latest AI Marketing Tools
• Career & Freelancing Roadmap

Certificate

Students who successfully complete the course and assignments will receive the Shikshanest Certificate in Digital Marketing.

Course Details

Course Name: Shikshanest Certified Digital Marketing Course

Duration: 8 Weeks

Schedule: 3 Live Classes per Week

Mode: 100% Online Live

Course Fee: ₹1,999

Certificate: Yes

Projects: Included

Recordings: Included